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Just Ask and You’ll Get a Mobile Fan Collector For Your Band

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By Carolyn Holzman

Ever wonder how all this mobile stuff applies to you as a musician or band? Its all well and good but you’re not really a techie and more importantly you don’t want to be one. How can you make it happen?

That’s where we’re hoping to make a difference for you, right here, right now, today if you take action.

Ever seen one of these? What you need to use them is a smart phone with a QR Code (that’s Quick Response Code) Reader.

Do you think ANY of your fans have Smart Phones?

But what’s even more important than being able to just make a code is to have it go to something that FITS on the tiny screen of a smart phone.

What has been so crazy is that people are saying QR codes don’t work – but a huge majority of early adaptors had these things going to REGULAR websites.

You know what I mean – they link to sites that either shrink down to a tiny size so it all fits and good luck ready it.

OR

The stay the same size and you’re scrolling your fingers off trying to find a phone number.

Are you with me?

Now, take your smart phone – open your QR reader (and if you don’t have one – they are free in the app or play stores) and snap this first one.

See how the video fits into the screen and there’s even a link to the facebook page.

 

   Just image how this could work for your situation.

Don’t about HOW just imagine this video was one of YOURS?

What if the link went to YOUR Facebook Page?

Could you use more fan engagement? Did you know that every fan on your Facebook Page can be invited to your show when you set up an EVENT?

What if you had one of your own like this?

 

 

Well, you can have one and you can have it for absolutely NO out of pocket expenses.

 

Then you don’t have to worry about HOW you just have to put it somewhere.

 

If you are on your phone looking at the screen – see at the bottom Get One of These for You At No Charge?

CDmaker means it. Zero, zip , nadda. You couldn’t pay us to do this for you.

If you click on that link with your finger – this is where it will take you and all you have to do is include your name and email.

When you do that we’ll send you an email with exactly the TWO things you need to send us and then we’ll email back a QR code.  We’ll even send you the email even if its 2 AM!

And if you feel like you’re not as slick on the technology you can go here but the page is really set up for mobile – http://bit.ly/musicpages but you can type in no problem.

How’s that for service?

Then when you have it you can add it to your show posters or postcards or even your own Facebook status where you can encourage people to use their smart phones to use it. Ask your friends to share it.

We’ve sent one for a heavy metal band in Oklahoma, a music presenter and of course, one for ourselves.

Hope you will like us enough to LIKE us on Facebook.

Please feel free to tell us what you think below in the comments, we’re here so that you can be a success.

posted by Carolyn Holzman in Mobile,Music Marketing and have Comments (30)

30 Responses to “Just Ask and You’ll Get a Mobile Fan Collector For Your Band”

  1. Zane says:

    That is actually pretty cool I didn’t realize that you could read it right off of the screen with your smart phone. This is a really cool deal and I am going to encourage everyone I know to get this app because I think this is going to be huge in the mobile marketing era that is coming up quick.

  2. CDMaker says:

    Hi Zane, its more of a mobile website than an actual app – apps would be a lot more involved due to develop and getting The Apple Store to approve it. This is certainly a gateway step to an app at a later date for the right situation – anything that fosters fan engagement is going to be beneficial.

  3. Alright, Unleashed wants one!! I need to go to my phone to get it?? Thanks Carolyn!!

  4. Verna says:

    This is more of a mobile web site rather than an application right? So when all of the mobile marketing goes crazy it will be easily seen from this? I am starting my own web site and it is going to have a lot of mobile marketing going on with it so this will be a good test for me to use and see if it is working the way it is supposed to.

  5. CDMaker says:

    Laurie – yes, in order to manage this – everyone needs to get the same information and in a place where we can track what’s completed. If you would snap the code and on the bottom of the screen touch on the “one for me” and then fill in the name and email where you want the information sent.

    Can’t wait to UNLEASH the UNLEASH mobile “eyes”

  6. Zachery says:

    I feel that QR Code’s should be fun to use and interactive with customers on a personal basis. As many people already know, they can link to a number of things, such as; web pages, contact forms, profiles, documents, various forms of media, FB, LinkedIn, Social media, scavenger hunts, and much, much more. And I have seen many great ideas throughout the internet. I’ve even seen artists put real QR codes into murals as clues for viewers.

  7. Lottie says:

    Here is an idea: How about an album cover with a QR code on the front cover or the back cover which takes you to a site that can offer fans any number of goodies, from lyrics to every song, or free downloads of wall papers for your cell or computer OR a secret bonus track OR maybe a concert tour schedule complete with discount code redeemable for any concert appearance. The possibilities are endless.

  8. Jeremy says:

    I didn’t realize that you could read it right off of the screen or a magazine page with your smart phone. This is a really cool deal and I am going to encourage everyone I know to get this app because I think this is going to be huge in the mobile marketing era that is coming up quick. A friend of mine already was using this last weekend on a magazine she was reading.

  9. William says:

    If you are the one selling the product and you want one of these to have information on it for the product you are selling, how do you go about getting one of these? It isn’t something you can just draw up right it has to come from a computer that makes the designs for you?

  10. Eric says:

    I had no idea that these were becoming such a big deal, ever sense I read this article I have noticed that these things are everywhere. I don’t have a scanner app yet on my phone, but I can’t wait to get one because I want to know what these things are when they show up. I have heard some of them can be coupons, is that right?

  11. Howard says:

    Putting a QR code into a painting for the viewers would be a very interesting concept of how to get more information out there about it. This is very clever and I can’t wait to start looking for these things everywhere and see just how much they do give us. I think I would start with something new and test it myself before giving it to the public.

  12. Kayla says:

    Boy these are the newest thing in technology and I am sure they are going to even get bigger. If you have a company it is best for you to invest in this because you can put more information on this that anywhere on the website and all people have to do to find out about you is to scan it and they will have everything the need.

  13. CDMaker says:

    Yes Lottie! You are getting it – we definitely will offering to modify the delivered content. The limit is really how much support structure the band or musician has in place. This first option is provided completely without charge to the artist and as we build in more options to link to on a mobile basis – then we might look at a small monthly fee to support. But I think this is more a crawl, walk, run proposition. We just want to get these into more band’s hands.

  14. CDMaker says:

    Yes, its important for these QR codes to be a certain size – aka not too small but they generally are easy to scan on a QR reader no matter what they are printed on.

  15. CDMaker says:

    Since this is more of a promotional approach – there isn’t really something to sell. You can google QR code generator and play with a lot of options.

  16. CDMaker says:

    Yes, coupons are a good application for these.

  17. CDMaker says:

    You know- that’s a great idea for a visual artist! Thanks!

  18. CDMaker says:

    That’s the idea, yes!

  19. Fernando says:

    There seems to be QR codes on everything these days, I was thumbing through a magazine the other day and noticed that on every advertisement there was a QR code on the page somewhere. I don’t have the capabilities at this time to scan them myself but I am wondering what they put in those codes that isn’t on the paper.

  20. Mercedes says:

    Lottie I think that is a great idea, if this QR code is going to be out there rather then just linking you to more information on a product or coupons (which are great by the way) you should also get sweet deals and offers on things that you would normally just because you used the QR code in place. Of course you could only do this for the first hundred or so visitors.

  21. Debra says:

    I think with how big these are getting that Kayla is right if you have a website or product that you are trying to sell online this would be a very good investment for you. I don’t imagine they are that expensive and they will help you get more customers to your company then just straight boring advertising. Great point Kayla thank you.

  22. Debra says:

    I agree with Zachery I think we should make these QR codes more interactive and personal with the customers I just don’t know exactly how to go about doing that. You have a great article here and I still need to do a lot of research but this is already taking off like crazy in the magazine world so it won’t be long until it is everywhere. Thank you for the details you have included.

  23. Kimberely says:

    Well that explains what I have been wondering for quite some time, ever since I first noticed there are QR codes on website pages. I always thought that QR codes were designed so you can use your cellular to scan a print ad or table top sign. It always seemed counter intuitive to me that you would have a QR code on a website because when you scan one, it is supposed to send you to a website.

  24. Kirk says:

    I still think the best use of QR Codes in marketing is to create a thumb friendly way to transport smartphone toting consumers to a digital destination. But not just any destination. A destination that is going to add value by solving a problem the marketing creates. For instance, picture a concert flyer. We’ve all seen concert flyers just like the ones stapled to telephone poles, walls and just about any surface a band could adhere them to.

  25. Lashon says:

    QR codes are becoming more and more integrated into marketing efforts for all types of business including sporting franchises, realtors, retail and the music business. This past month there have been two great examples of integrated QR code campaigns by two different music artists. The first one is from Lupe Fiasco, a well-known hip-hop artist. When he launched his new album, instead of turning to traditional media, Lupe and his management team leveraged QR codes to support the launch of his new record Lasers.

  26. Ronald says:

    One way I have seen bands (or solo recording artists, for that matter) or record companies promote an act is to offer a free track to retailers who include you name and a QR code connecting to a tweet-for or email-for-track landing page. This is just one example of out of the box thinking that keeps driving the evolution of this technology. It is hard to believe that It has evolved from a Toyota innovation.

  27. Michael says:

    Lashon is right I work in real estate and we are seeing this QR codes everywhere anymore on houses so that you can scan and go to the link to show you all of the amenities and things. Then you can go directly from there to build a bid and talk to a realtor. It is actually very cool and very quick.

  28. Frederick says:

    By now, we know that creating QR Code images is easy and cheap (free!). Now what? Even though some marketers use QR Codes in online campaigns I tend to think offline marketing applications are a better use for this tool. After all if a fan is already online isn’t just clicking a link easier then pulling out a smart phone and taking a picture? Any place music fans might be using their smart phone to access the web could be a good place.

  29. Jeremy says:

    Thanks for posting this video. I’ve never seen how smart phones scan QR codes. I am more of an efficient shopper and I have not yet justified the need to buy a smart phone. I continue to use a standard cellular that doesn’t even have a camera. That is because I use a laptop for work and a pro camera for pictures. You could say I use dedicated max capability devices rather than multiple use gadgets.

  30. CDMaker says:

    Yes, it the digital divide from desktop to mobile – I have considered adding one to the homepage with the tag “take us with you”!

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