It is interesting how often the conception is that cardboard packaging – the heavier paper – its not like a cardboard shipping carton, its coated on one side of the paper and you can tell because it’s white and feels smooth to the touch – will take less time to print because its just paper.
The common misconception is that these pieces exist fully finished except for the printing and so since its just printing, they should be ready faster.
Nothing could be further from the truth.
Paper is printed as a flat sheet.
You can simply pick up a piece of regular paper and pretend its a huge parent sheet of paper that is going to be loaded into a press. Looking at it from the side you can see there are two sides – and only one side is printed at a time.
So even if you were printing on TWO sides – only one side is printed at a time.
Now, when it comes to cardboard or board products as we lovingly refer to them, they are ONLY printed on one side – even though they look like they are printed on two sides – its an illusion.
The printing area for a cardboard piece is one side of paper. The panels are set up so that when printed, score and FOLDED back over on itself and glued – the outside is right-side up and the inner is right-side up.
Now does that sound like it’s done quickly?
Steps To a Successful Printing of a Cardboard Piece
1. artwork run through pre-flight to make sure all elements are CMYK and high resolution
2. proof generated from the RIP or the brain of the press
3. cardboard – typically 15 PT C1S (15-point coated one side)
4. run through press with enough ink to allow for some saturation into the paper
5. time for press sheets to dry
6. die cut and score dry press sheets through die press
7. fold over edges and tabs to create pockets – or in the case of a digipak – fold and glue a tray on one of the panels
8. prepare and make ready for assembly of disc and/or booklet into pocket or tray
How much time should you allow if you choose a cardboard packaging for your project?
It would be safe to say that you would want to allow 12 – 15 business days from the time you approve your press PDF.
If you requested a proof after your press PDF – you should allow more time 4 – 5 business days.
Remember, a busy press means there’s a line waiting to get on it – and the more steps there are to a finished piece – there are that many different lines with projects stacked up waiting to move through. There’s press time set up, paperwork that has to be completed so that your job is not confused with another job which uses different paper – projects can have different drying times. Its a real art.
You’ve spent a lot of time making your sound just as you wish. And going with a professional duplication service who can guide you with a high degree of knowledge is just going to make it even better.
Check out what a die can look like.
For any questions concerning any aspect you can ask us – just contact us at http://www.cdmaker.com and we’ll do our best to answer your questions so you can be confident in your choice of packaging and planning your release dates.